Retail Management
Table of Contents:
What is Retail ?
Types of Retail Outlets
Retail Mechanism
Retail Pricing
Retail Merchandising
Cross Merchandising
Visual Merchandising
Retail Management
Characteristics, Functions and Services of a Retailer
Classification of Retail Formats, Key Features, Advantages and Disadvantages
A Comparative Analysis: Product versus Service Retailing; Wholesaling versus Retailing
Category Management
Retail Marketing
Role of Advertising in Retail
Retail Store Operations
Store Design and Layout
Role of Signage in Retail Industry
Role of Coupons in Retail Marketing
What affects Customers Buying Decision
Tips to be a Successful Retailer
Store manager - Roles & Responsibilities
Mannequins - Purpose and its Importance
What are Planograms ?
Inventory Management in Retail Industry
Social and Economic Significance of Retailing
Challenges to the Retail Sector (As per Michael Porter’s Five Forces Model)
Buying Behaviour Patterns of Customers