Brand Leadership

Book Outline: 198 pages

1. Making of Market Leaders

2. Brand Leadership - Building Blocks

3. Key to Brand Leadership and Growth

4. What is Value Proposition ?

5. Defining Value Proposition

6. Product Value Proposition and BPR

7. Service Excellence and Technology

8. Why is Your Brand Losing Out ?

9. Value Proposition Lessons

10. Product Leadership through Excellence

11. Leveraging Technology for Excellence

12. The Making of Brand Leaders

13. Leadership through Product Innovation

14. Building an Ideal Brand

15. Driving Business Leadership

16. Driving Value Proposition

17. Driving Supply Chain Efficiency

18. Leveraging IT for Leadership

19. Brand Leaders Strategies

20. Strategies of Brand Leaders

21. Leaders Do Things Differently

22. Building Blocks for Product Leadership

23. Role of People in Operational Excellence

24. Product Value Propositions

25. Product Leadership and Organizations

26. Managing Innovation & Leadership

27. Managing High Performance Teams

28. Managing People and Creativity

29. Best Management Practices

30. Customer Intimacy & Market Leadership

31. Customer Oriented Leadership

32. Building Products/Services for Customers

33. Using Solution Based Approach

34. Leadership through Building Solutions

35. Live for Your Customer